The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.Learn More
According to Euromonitor data, although 33 out of 54 countries are consuming more than the recommended 2,000 calories per capita per day, only 3 countries are consuming the World Health Organization’s recommended 30 grams of fibre per capita per day. Most markets depend on packaged food as their primary source of nourishment, and not enough fibre is coming from those relied-on sources. This is a perfect opportunity for packaged food companies to find ways to add fibre to products.
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