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Global tissue and disposable hygiene markets continue to see positive growth. This growth is particulary supported by developing regions. However, there are still some concerns for the industry. Pricing pressures, which stem from competitive activity and demand for affordable products threatens to hamper growth. Potential commoditization in some key growth markets also presents challenges. Sustainability and the call for natural products are gaining traction in tissue and disposable hygiene and are shaping the strategies of leading players in the industry.
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