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Video / Oportunidades para marcas propias de Tissue & Hygiene en Chile
Oportunidades para marcas propias de Tissue & Hygiene en Chile
El canal moderno tiene una alta tasa de penetración en el mercado chileno. Sin embargo, las marcas propias de tissue & hygiene mantienen una baja participación en comparación con otros países con similar presencia del canal moderno. ¿Qué factores influyen en esta baja participación y qué oportunidades existen para los jugadores en Chile?