Non-store Appliance Retail Growing with Omni-channel Shopping

Non-store retailing accounted for 18% of global consumer appliances’ volume sales in 2015. The popularity of internet retailing has increased while the home shopping channel has seen a decline as consumers purchase appliances online with information from TV. With consumers’ purchase factors are crucial choosing where to buy appliances, omnichannel trends are encouraging consumers to move from traditional channel to internet retailers.

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