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Like many developed countries, the non-alcoholic drinks market in Germany is saturated; making new products imperative for growth. Germans prefer convenience in their soft drinks due to busy lifestyles, and beverages such as ready-to-drink tea and instant coffee are becoming favourites in the country as a result. Health and Wellness is also central to German consumers thus products like Lipton Green Tea with stevia and Q10 Beauty Water with vitamins appeal to shoppers in the country.
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