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To combat the increasing competition from Mondelez, Nespresso appears to be emphasizing the exclusive and premium nature of the brand. This includes maintaining its direct-to-consumer model and expanding its Grand Cru offerings to include an even more premium ‘Special Reserve’ pod, as well as establishing its Variations range of chocolate, vanilla, and caramel flavours as permanent offerings. While diversifying flavours may help Nespresso sustain consumer loyalty, the entrance of Mondelez nevertheless marks a significant turning point in the Western European pod market.
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