Mondelez Likely to Take Market Share from Nestle with New Nespresso Pod Launch
Mondelez International, the number two player in the global coffee market, announced it would be manufacturing Nespresso compatible coffee pods in two of its brands, Jacobs and Carte Noire. Dana LaMendola, Beverages Industry Research Associate at Euromonitor, says Mondelez will likely be successful in taking market share away from Nestle for several reasons. The Mondelez pods will be available in supermarkets, as opposed to the Nespresso pods which are only available online and in Nespresso boutiques and Jacobs and Carte Noire are well known brands in their respective markets.
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Interested in learning more about the Kraft / Mondelez split? Read more here