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Paint companies are increasingly focusing marketing efforts on emerging markets such as Mexico where growth in the number of households has reached 2%. Developed markets such as the US are also growing in the number of households. With the housing market recovering, more consumers are moving or upgrading their homes and buying household paints, and recent company mergers reflect this trend. Sherwin Williams recently acquired the Mexican paint company Comex in order to strengthen its position in the country, and PPG acquired Akzo Nobel in the US.
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