Megatrends: Experience More
‘Experience More’ is one of Euromonitor’s eight key global megatrends that are shaping consumer attitudes and behaviour, where people prioritise experiences over things in the pursuit of happiness. Brands are going all out to be authentic, local and immersive to find a key differentiator from their competitors. Leveraging the latest technology like artificial intelligence and augmented reality helps brands to deliver enhanced, seamless and personalised experiences. Experiential marketing techniques like pop-ups and lifestyle classes are also highly successful ways of providing the perfect Instagrammable moment that consumers crave.