Measuring Retailer Share of Shelf to Support Category Planning

 
How can you measure total omnichannel share of shelf to determine which retailer to work with? Euromonitor International examines laundry care, a category where a broad range of brands are sold through a wide range of channels, and demonstrates how to calculate the weighted total share of shelf by retailer, combining online SKU data with category size, brand and channel share.
This short webinar excerpt shows you how to quickly identify and size market opportunities leveraging web extracted data from Via combined with Passport’s market size, distribution and brand share data. This approach can be applied to any number of product categories to deliver fast turnaround custom market sizes for our clients.

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