The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.Learn More
The news of Marriott buying Starwood is a surprise given that both Hyatt and IHG were put forward as potential buyers, but this is a positive development for both parties involved. While it is still unknown what will happen to the Starwood brands, the Sheraton brand is a possible candidate to be cut due to a recent lackluster performance. In the hotel industry as a whole, the purchasing of Starwood by Marriott may be a precursor to more mega-deals, as more mergers and acquisitions are due. This is a direct result of the growth of sites such as Expedia, Priceline and Airbnb.
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