Marketing Electric Facial Cleansers to Asian Consumers

Electric facial cleansers remain interesting to consumers in Asia but there are still hurdles to overcome before they enter the mainstream. For instance, the price of these devices is still high at about US $200 a unit. A “no-frills” concept may be a way to introduce price-conscious consumers to electric facial cleansers. Manufacturers and distributors should also focus on omni-channel shopping trends, as many consumers use both brick and mortar stores as well as the internet to research and purchase devices. The more touch points consumers have with these devices, the more likely they will be to purchase them.

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