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Beauty and Personal Care (BPC) products in China must appeal to the country’s two tiered market structure, states Serena Jian, Beauty and Personal Care Research Analyst at Euromonitor International. The rural and urban markets in China are very different, with the affluent urban markets able to spend more than the rural sections of mid-China.
However, internet retailing is reaching both markets, with internet sales of BPC products reaching 3% of all BPC sales in 2010. The figure is looking to increase as the Chinese government pushes internet connections into rural China.