The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.Learn More
Beauty and Personal Care companies have been releasing their results from 2012, and a dichotomy in marketing schemes is becoming increasingly clear. Companies with a core presence in beauty are focusing on cutting edge product innovation, while companies more present in personal care are spreading their coverage out to different markets. Manufacturers need to develop a clearly defined market segment in the industry to help drive strong growth, states Oru Mohiuddin, Senior Company Analyst at Euromonitor.
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