Making the Case for In-Person Mobile Payments

 

Proximity mobile payments continue to garner the most attention as the technology of the future from the payments industry. Consumers, though, still express concern over security and don’t have the incentive to adopt mobile as a new payment habit. Starbucks is the current market leader in mobile payments apps integrated with loyalty programs. This video makes the case for integrating mobile into payments and loyalty strategies for a wider base of retailers and service providers. Watch for complete insights.