“Made in France”: Will the Trend Continue in the Long Term?
The French government is marketing products made and produced in France to bolster the economy in the country. Supermarkets and hypermarkets are following suit with the E.Leclerc chain devoting store sections to products exclusively made in France. French crafted products are befitting the most from this trend – high end cosmetics, wine and cheese. Currently, the made in France trend is strong, but will only continue in the long term if manufacturers, retailers and consumers continue to support the movement.
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