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Latin America formed a key part of global eyewear sales from 2007-2012, boosted from strong performance in Mexico and Brazil. Sulabh Madhwal, Personal Accessories and Eyewear Research Analyst at Euromonitor, states about 95% of sales in these two countries come from spectacles, which are marketed as a fashion accessory. Contact lenses, on the other hand, have a negative perception in the region due to higher maintenance and required hygienic routine.
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