The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.Learn More
Generation Z is the youngest generation cohort, but they represent the largest consumer base through to 2030. As Gen Zers become increasingly influential, businesses need to be prepared for this next generation of consumers and make them part of their business strategy. Despite their diversity, there are some key traits that tie many Gen Zers together.
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