Key Findings from the World Congress of Play
Utku Tansel, Global Head of Toys and Games Research at Euromonitor, presented at the first annual World Congress of Play in early September 2013. The overall theme was the decline of traditional toys and games in the US, the breaking of gender specification in the toys and games market and the success of transmedia and hybrid products such as Skylanders and Disney Infinity. Tansel discusses his findings from the event in this video.
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