Join Euromonitor at the LATAM Retail Show

 

Brands and retailers no longer control the information available about their products. Consumers walk into the store (online or physical) armed with information about what they want, what they expect to pay, and what other customers have to say about a product. Consumers now weld the power in the retail world. This presentation will examine how retailers and brands need to operate to meet the needs of the empowered consumer.