Japan in 2020: Creating Demand in a Mature Economy

As we enter 2020, the global spotlight will be on Japan as it hosts the Summer Olympic Games. This is a pivotal time for Japan as the country confronts a variety of economic challenges. It is also a great opportunity for Japan to offer lessons to the rest of the world on solutions to overcoming these hurdles. To move forward in this challenging environment, companies are keen to create new demand and change their target consumers for survival. In this video, analysts from Euromonitor’s Tokyo office explore how Japanese companies are adapting their strategies to confront these challenges.