The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.Learn More
Brown and beige colored home care products are viewed as a more environmentally friendly choice than bleached white products, and many industries are playing into the trend. Starbucks, for example, offers beige colored napkins to its customers. Consumers are more apt to buy these non-white products after seeing them in foodservice outlets, and many new brown colored products are entering the home care market, such as paper plates and paper towels.
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