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Demand for disposable hygiene sees a positive trend across many product categories and markets. Developing countries in particular continue to power the growth. Product development remains the key item on the agenda in both developed and developing markets to entice further use and market penetration. Innovation becomes even more critical in view of technological advancement in textile-based products, such as new incontinence underwear by New Zealand’s ConfiTex. The latter looks and feels like a regular underwear, is washable, does not use pads and comes in a variety of attractive designs. The videocast presents some of the latest products in disposable hygiene and highlights the potential challenge from the latest textile-based products.