Innovation Trends in Consumer Tissue: Technology, Design, and Diversity


Consumer tissue marketplace maintains healthy growth, and product innovation plays a key role in keeping the momentum going. New product development evolves around new technologies that enable more sophisticated tissue products to hit the store shelves and packaging design. It is also becoming increasingly important to ensure store shelves display a wide assortment of products across price spectrum, thereby fostering long-term product and brand relationship across all income segments. The videocast presents a review of some of the latest products in consumer tissue.