Ingredients in Hair Care

 

The market size of hair care ingredients rises and falls with the industry itself, but hair care is expected to grow by 2% in value terms by 2015, states Yariella Coello, Ingredients Research Analyst at Euromonitor International. Today’s consumers are looking for value-for-money, and in hair care, this means functionality. Ingredients should be innovative and cater to different consumer groups in order to gain relevance in the hair care market.

This video is also available on View our YouTube Channel