Industry Impact of Consumer Trends in Emerging Asian Markets
The Asian market is seen as one of the key regions for global trade in this century. Ten years after the hits of the global financial crisis, Asian emerging markets are once again entering the spotlight with rapid economic growth where local consumers are adopting global trends. Despite the present risks and instability, Euromonitor International has outlined Bangladesh, Laos, Myanmar, Sri Lanka and Cambodia as some of the most promising markets for the future. All five emerging markets are witnessing increasing of middle class, rapid urbanisation and the influence of social media that syncs the behaviour of local consumers with global trends.
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