Ikea Testing Click-and-Collect Outlets

 

Ikea is testing new click-and-collect outlets in Spain. These outlets offer a limited range of goods for customers to see and test, the idea being that customers will place orders online and collect their purchase at the outlet. Most sales from the Spanish outlet are actually taking place inside the store instead of online, but many other outlets in different countries have also opened in areas with higher penetration of online sales.