Ikea Experimenting with Outlets

This video is part of Euromonitor International’s New in Retail series that showcases some of the most interesting retailing concepts from 2016. Since opening its first store in the small Swedish town of Älmhult almost 60 years ago, IKEA’s retail concept has been closely associated with big-box out of town outlets. IKEA’s concept has been closely aligned with the car, used by customers to take home their furniture. However, this is beginning change as the flat-pack furniture giant is beginning to try out new concepts both big and small.

Watch on YouTube