Hotels Collaborating with Peer-to-Peer Lodging Platforms
Hotels are responding to the influx of peer-to-peer lodging platforms such as AirBNB in several ways. They are redesigning their style and booking process to cater to younger consumers as well as lowering prices. Some hotel chains are even starting to invest in peer-to-peer platforms. For instance, Hyatt is investing in One Fine Stay, a luxury home-sharing platform, and Wyndham is investing in Love Home Swaps. Collaboration is expected to continue in the future; a change from the historical fight between hotels and peer-to-peer platforms.