Home and Garden Trends in Southeast Asia


Household growth and rising disposable incomes are key drivers that make Southeast Asia an attractive region for home and garden players looking for growth opportunities, but there are some key points that suppliers and retailers should take note of. DIY-shy Southeast Asian consumers are more likely to spend on homewares and home furnishings, rather than home improvement and gardening. Also, retailers in Southeast Asia face logistical challenges due to geographic dispersion in markets like Indonesia, Thailand and the Philippines. However, these markets also tend to be heavily populated by digitally-native millennials, with m-commerce and s-commerce likely to drive online sales in the future.