Holiday Strategies for Personal Accessories – Attracting Consumers


Personal accessories
manufacturers are focused on launching new products and boosting their traditional retail and advertising presence during the 2013 holiday shopping season. Jewellery company Pandora is leading the way, releasing a new gift set in time for holiday shoppers. Jewellery company Swarovski not only heightened their presence in retail stores and online retailers, but is also running a global campaign featuring supermodel Miranda Kerr. Sulabh Madhwal, Personal Accessories Research Analyst at Euromonitor gives more examples of personal accessories companies utilizing these strategies for the holiday season.

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