Heart Healthy Products on the Rise


Euromonitor’s Head of Global Health and Wellness Research, Ewa Hudson continues her discussion on the market analysis of heart healthy products, focusing on yoghurt with heart healthy ingredients and a breakdown of the companies with the largest sales, including:

  • Becel / Flora
  • Benecol
  • Danacol

The up and coming brand Evolus is also steadily gaining a share in the heart healthy yoghurt market.
Hudson explains the sales of products containing the two main heart healthy ingredients:

  • Plant sterols
  • Omega 3

Plant sterol products account for almost double the sales of Omega 3 products, however, most of those sales are in Europe and North America. Asia and Latin America are relatively unpenetrated in terms of heart healthy products. Hudson encourages manufacturers of heart healthy products to focus on Latin America and Asia, mainly due to the high heart disease rate in both areas.

Hudson discusses the history of heart healthy products, which are introduced in chronological order:

  • Spreadable oils and fats
  • Yoghurt
  • Milk

Milk has been the latest heart healthy trend, with Omega 3 fortified milk being introduced in:

  • Ireland
  • France
  • United Kingdom
  • Spain

Juice is the next big trend in heart-healthy markets, which would reach a wider consumer base because it can be consumed by people who are lactose intolerant or who don’t consume dairy products. Among the other products for these consumers are non-dairy dairy products; the leading products here are oat beverages. The Swedish company Oatly is emerging as a leading company in this market. Two other emerging products in the non-dairy category are:

  • Non-dairy cheese
  • Flavoured milk drinks

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