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It’s been almost a year since the European Union legalized Article 13.1 health claims. There are now 224 claims that can be used for fortified and functional food and beverage products. As consumers look to get more value out of health-positioned foods, vitamins and minerals offer an easy way for manufactures to add that value. For example, functional bottled water, which often includes vitamins and minerals, is expected to grow by seven percent from 2012 to 2017. Diana Cowland, Health and Wellness Research Analyst at Euromonitor and Lauren Bandy,
Ingredients Research Analyst at Euromonitor, explain what companies are doing to add value to food and beverage products using the EU’s health claims.
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