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Video / HBA Global Expo 2013 Recap – Problems and Solutions in Beauty Packaging
HBA Global Expo 2013 Recap – Problems and Solutions in Beauty Packaging
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Virginia Lee, Senior Research Analyst at Euromonitor International, recently attended the HBA Global Expo. In this video, Lee discusses her findings from the show, focusing on the pains of poorly designed cosmetics packaging and the steps beauty manufacturers are taking to redesign products for on-the-go women.
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