HBA Global Expo 2013 Recap – Beauty Box Subscription Programs
Virginia Lee, Senior Research Analyst at Euromonitor International, recently attended the HBA Global Expo. In this video, Lee discusses her findings from the show, focusing on the growing beauty box subscription industry. Birchbox, for instance, has more than 400 thousand subscribers worldwide. Lee discusses what people at HBA liked and disliked about their beauty box subscriptions.
Watch Virginia’s week one recap
Watch on Youtube