HBA Global 2014 Recap: L’Occitane’s Success in Brazil
To successfully enter a new country, beauty companies need to be aware of the retailing and economic conditions as well as the needs of the consumers in that country. A successful example of a beauty company entering a new market is L’Occitane’s entrance into Brazil. In order to compete with local beauty players and avoid the high import tax in Brazil, L’Occitane created a new line of locally manufactured products called L’Occitane au Bresil. The products mirror the success of Brazil’s own Natura, which offers products made with local ingredients, by using indigenous plants in the products.
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