Megatrends
The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
Learn MoreThe most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
Learn MoreEuromonitor addresses your unique questions and challenges across all B2B and B2C industries and geographies through custom, tailor-made research projects, designed to your specific goals.
Learn MoreTo successfully enter a new country, beauty companies need to be aware of the retailing and economic conditions as well as the needs of the consumers in that country. US-based skin care company First Aid Beauty (FAB) is a successful example, performing well in the ultra-competitive South Korean beauty market. FAB markets its products as medicated and safe for skin which appeals to South Korean women who purchase dermo-cosmetic brands such as Avene. FAB also promotes their products as hot-selling in the US, providing extra cachet. FAB sells its products in local Korean health and beauty retailer Olive Young, which promotes to young Korean women.
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