Harnessing the Commercial Potential of Women’s Football

With women’s football/soccer in the spotlight, Euromonitor’s sports team discusses how businesses can harness the potential of this ever-growing category of sports and entertainment. Although women’s football is certainly in the spotlight now, much of the attention can be traced to the 2019 Women’s World Cup. Other sports such as tennis, golf and mixed martial arts have done a better job of marketing the female side of sports in the past. Can the buzz around women’s football be sustained?