Megatrends
The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
Learn MoreThe most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
Learn MoreEuromonitor addresses your unique questions and challenges across all B2B and B2C industries and geographies through custom, tailor-made research projects, designed to your specific goals.
Learn MoreThe economic downturn created several trends in hair care packaging, discusses Regina Maiseviciute, packaging research analyst at Euromonitor International. For instance, consumers chose bigger pack sizes to get more value for money. In fact, sales of larger hair care pack sizes (750ml-1000ml) grew by 7% in Western Europe and North America in 2011. The development of hypermarkets and supermarkets in emerging regions gave consumers the option to buy bulk packages of hair care products. Due to these conditions, manufactures had to sacrifice value for volume.