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Caroline Bremner, Head of Travel and Tourism Research at Euromonitor International, just came back from WTTC’s 14th annual Global Summit in Hainan. Hainan Province aims to become “an international island resort destination on a par with Hawaii” according to China’s State Council and is one of the world’s fastest growing travel and tourism economies, boasting a more concentrated collection of luxury properties than anywhere else in the world. Due to a lack of development in the past, Hainan offers tourists a wealth of natural attractions, including a tropical climate, stunning beaches, forests and hot springs, as well as a rich cultural heritage. To ensure that the island meets its goals, areas for development in the future include boosting air connectivity and creating greater product diversification to cater to a broader range of visitors.
Download an exerpt of our full Hainan Travel Briefing