Growth and Opportunities for Lotion Pumps in Beauty and Home Care

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Following her presentation at Plastic Closure Innovations 2013, Regina Maiseviciute, Senior Packaging Analyst at Euromonitor International, discusses how plastic Lotion pumps are one of the fastest growing closure types in beauty and home care products. The growth of these closures is propelled by categories such as liquid soap. Lotion pumps are also being added to categories that traditionally have other closure types. For example, anti-aging creams can usually be found with screw closures; however, pumps are being added to this category as a way to dispense this expensive product with precision.  Pumps are not as prevalent in home care; but have been added to products such as concentrated laundry detergent.

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