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Green Mountain’s proposed at-home soda machine will need several key features to compete with Sodastream according to Brian Kelley, Green Mountain’s CEO. The machine will have to produce beverages in less than 60 seconds, achieve carbonation without a CO2 cartridge and create a perfect dosage of each flavor. Jonas Feliciano, Beverage Industry Analyst at Euromonitor, states that not only are Coke and Green Mountain tapping into the growing trend of at-home beverage consumption, but are following consumers demand for more variety in soft drinks. If Green Mountain follows through on its goals for the soda machine, it could revolutionise the at-home beverage market with Coke as a flagship brand.
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