The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.Learn More
The humanization trend in pet care effects almost every facet of the industry – pet health care included. Pet owners worldwide treat pets like members of the family, and are investing more money into pet health care products. Consumers are buying these products as preventative measures to avoid future trips to the veterinarian’s office. Emerging markets are also contributing to this trend, with affluent consumers paying attention to pet health products and supplements.
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