Global Industry Overview: Toys and Games
The global toys and games market showed a quick recovery from the recession, states Utku Tansel, Head of Toys and Games Research. The toys and games market showed 2% value growth from 2009, coming back from a 4% drop. North America has taken Western Europe over as the biggest market for not only video games, but traditional toys and games as well. Tansel and Giedrius Daujotas, Toys and Games Research Analyst, delve further into the UK, Russia, and India markets, explaining trends and drivers for these dynamic and growing countries.