The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.Learn More
Magdalena Kondej, Head of Global Apparel Research at Euromonitor International, gives a detailed overview of the apparel industry. 2010 was a relatively good year for the industry following poor performances in 2008 and 2009. Although companies faced rising cotton prices and an increase in overall wages, the industry managed growth of 4% in value sales globally. Although consumers are spending on apparel, it’s at a more moderate pace than other products, explains Kondej.