Global Industry Overview: Apparel
Magdalena Kondej, Head of Global Apparel Research at Euromonitor International, gives a detailed overview of the apparel industry. 2010 was a relatively good year for the industry following poor performances in 2008 and 2009. Although companies faced rising cotton prices and an increase in overall wages, the industry managed growth of 4% in value sales globally. Although consumers are spending on apparel, it’s at a more moderate pace than other products, explains Kondej.