Four Key Drivers in Color Cosmetics


2014 was one of the best years for colour cosmetics, recording nearly 6% value growth globally. This video examines the key trends driving this growth including digital and experience marketing, facial contouring, new shades and textures. In the end, cosmetics is about indulging in the senses for the consumer, including color, scent and feel of the product all coming together for a fully personal experience. Watch the video for complete insights.