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The idea that Antioxidants are linked to “superfruits” is a new concept for Asian consumers. Superfruits, such as guavas, coconuts, and mangosteens, are being added to ready to drink tea and juice with antioxidant health claims. Considering Asian familiarity with superfruits, Euromonitor International Senior Research Analyst Jane Germaine Yeo expects to see superfruits added into other products such as ice cream, biscuits, and even baby food.
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