Brooklyn’s Third Wave Coffee Shops Signals Growing Emphasis on Sourcing

Two big trends exhibited in the Brooklyn coffee shop scene indicative of larger trends are single-origin coffee and direct trade coffee. In the past, grocery stores and coffee shops served blended coffee from multiple regions. This is more cost effective, but there is a shift towards single-origin coffee. Single-origin coffee comes from a single area, benefiting a farmers. It also allows coffee shops to tell a story to consumers; the beans are limited and flavors and tastes will vary. With a direct trade model, coffee shops cut out the middle man go directly to coffee farmers, following the trend of consumers knowing where their goods come from.

Watch on YouTube