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The men’s skin care market in Thailand continues to grow, with international brands such as L’Oreal and Beiersdorf entering the market and local brands launching products targeting male consumers. However many men in the country remain uneducated about male skin care products and are still using either women’s or unisex products. As a result, male beauty bloggers are rising in popularity in the country, educating Thai men about skin care and color cosmetics. Educated Thai men will drive the men’s skin care market to continued double digit growth into 2014.
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