Drops and shots: CBD trend paves way for liquid formats at Expo West


Beauty-positioning, liquid formats, and honey were among the trends that shared the spotlight with CBD at the Natural Products Expo West show earlier this month.

With more than 3,000 brands big and small exhibiting products to more than 85,000 attendees, Expo West is a good place to forecast the hottest trends for the health and wellness space.

NutraIngredients-USA interviewed Matthew Oster, head of consumer health at market research firm Euromonitor International, to hear about the trends he spotted on the floor. Watch a preview above or the full version here.